Client
Ahrefs
Summary
Ahrefs Evolve is a high-energy, content-dense conference designed to bring the SEO and marketing community together around strategy, learning, and connection. TEP partnered with Ahrefs to deliver a reliable, show-ready production environment that kept speakers confident, visuals crisp, and the program moving—so attendees stayed engaged and the brand experience felt seamless from opening walk-on to final session.
Goals
- Deliver a polished keynote experience that matched Ahrefs’ brand and audience expectations.
- Keep presentations and speaker transitions tight to maintain momentum across the program.
- Ensure clear intelligibility and strong sightlines so attendees stayed locked in.
- Support a calm backstage environment with proactive cueing and communication.
- Reduce risk with dependable systems and an execution plan built for live change.
Our Role
TEP served as production partner for Ahrefs Evolve, supporting pre-production planning and onsite execution to ensure a smooth attendee experience. We translated the program into a practical show flow, coordinated technical needs, supported content readiness, and operated show days with disciplined cueing—keeping the event consistent, high-quality, and on schedule.
Deliverables
- Pre-production planning support including technical approach, show flow, and cueing strategy.
- Onsite production leadership and show operation.
- Audio support for presenters and program flow.
- Video support for presentation playback and live switching as needed.
- Lighting support to create a clean, audience-friendly stage look.
- Content management support to keep sessions show-ready and on time.
What They Said
