Client
AAA Washington
Summary
Apple Cup 2024 brought one of college football’s most iconic rivalries to Lumen Field, and AAA Washington used the moment to create a bold, fan-first activation that extended the energy beyond the game itself. TEP partnered with AAA Washington to transform the activation footprint into a high-impact environment where community, technology, and team spirit collided—engaging fans before, during, and after kickoff.
From load-in to strike, TEP delivered full production support, integrating large-scale video, live audio, and digital engagement zones into a seamless experience that amplified the excitement of game day and positioned AAA Washington at the center of the fan experience.
Goals
- Create a high-energy fan activation that complemented the scale and excitement of the Apple Cup.
- Deliver immersive audio and visual elements that drew fans in and encouraged participation.
- Support live engagement zones with reliable technology and clear communication.
- Execute a smooth, efficient production in a fast-paced stadium environment.
- Ensure the activation reflected AAA Washington’s community-focused brand presence.
Our Role
TEP served as production partner for AAA Washington’s Apple Cup 2024 activation, managing planning, logistics, and onsite execution. Our team handled AV system deployment, live audio engineering, digital display integration, and onsite technical support—coordinating closely with stadium operations to deliver a seamless, fan-ready experience from setup through strike.
Deliverables
- Full AV production support for the fan activation footprint.
- Large-format video displays and LED monitors for fan engagement.
- Live audio engineering and wireless microphone systems.
- Onsite technicians supporting activation zones and digital content.
- Logistics coordination including load-in, box trucks, and activation floor setup.
- End-to-end onsite execution from setup through strike.