Side x Side Annual Conference

Client

Side

Summary

Side x Side is Side’s annual company conference, and for the second year in a row TEP managed full production for this large-scale, multi-space experience at the Long Beach Convention Center. With 3 days of programming and 2,200+ attendees, the event spanned an arena main stage, an expo floor secondary stage, multiple breakout spaces, private dinners, and an afterparty at the Long Beach Aquarium—requiring disciplined planning, precise show calling, and a deep bench of leadership onsite.

Over seven months of coordination, TEP served as an end-to-end management partner—sourcing local vendors and equipment, managing budgets, building run-of-shows across every space, advancing speakers, managing onsite content, and supporting capture for on-demand streaming. The result was a cohesive, high-energy conference experience designed for larger audiences and complex environments, anchored by a celebrity keynote from Earvin “Magic” Johnson.

Goals

  • Deliver full production for a 2,200+ person, multi-day company conference with a premium attendee experience.
  • Support multiple stages, breakouts, and offsite events with consistent quality and reliable execution.
  • Maintain tight show flow and transitions across an arena main stage and expo floor stage.
  • Provide strong content management and speaker support to reduce risk and keep sessions on time.
  • Capture key programming for on-demand streaming and post-event use.

Our Role

TEP served as Side’s end-to-end production management and execution partner for Side x Side, leading the project from planning through show days. We sourced and coordinated local vendors and equipment in California, managed budgets, developed run-of-shows for all spaces, advanced speakers, and led onsite content management. Onsite, our Lead Production Manager was supported by an Assistant PM and two Room Directors to coordinate crews and call shows on both the main stage and expo stage—ensuring the experience remained polished, aligned, and on schedule throughout the three-day program.

Deliverables

  • End-to-end production management across a 3-day, 2,200+ attendee conference.
  • Multi-venue and multi-space planning for arena main stage, expo stage, breakouts, and private events.
  • Local vendor and equipment sourcing in California.
  • Budget management and cost coordination across production partners.
  • Speaker advancing and onsite presenter support.
  • Run-of-show development and show calling for main stage and expo floor stage.
  • Onsite content management and playback coordination across all spaces.
  • Custom LED wall content creation support.
  • Video and audio capture to support on-demand streaming and post-event viewing.
  • Production support for private dinners and afterparty at the Long Beach Aquarium.